Making Your Pop Up Shop Successful

When you are dipping your toe into the world of business, you might start out with a pop up shop before you start out with a physical shop. Some people start online but want to have the ability to make their imprint in their local area, and a pop-up shop is often the best place to begin before you start renting a space.

Most people love the feeling of a pop-up shop purchase because those pop-up shops are one-of-a-kind with unique selling points in that they only offer things that the larger chains cannot. Being able to find something rare from a pop-up shop is exciting when you’re the customer. But when you are the one in charge and you’re setting up your shop, getting your payment device ready, and making sure that all of your personalized bags are there to hold your trinkets and wares, you want to make sure that your customers are happy. As a newbie retail business owner, you might be excited to take your business to the next level with your pop up store. Being able to go from your online shop to a physical one where you actually meet customers is a big step. There are certain tips, however, that you need to make your pop-up shop successful, and we’ve put together a shortlist of them below.

  • Make sure that you’re early on your first pop-up shop day. Practice makes perfect, and if you’re setting up a pop up shop for a limited time, you want to be there early enough to set up with no drama. To get there and set up only to find that there’s something missing or something wrong. So if you give yourself plenty of time, you’re going to be able to fix any potential mistakes that happen. Some wiggle room for those last minute mistakes and challenges will make a big difference to the way that you start up your first day. Don’t forget to also bring your own fold up table with you, because even if a pop up Venue has provided one. You need something that’s going to work with your products. Only you know what’s best here, so make sure that you bring yours along.
  • Make sure that you offer your customers options. We talked about having a payment device earlier on and the reason that you should have your payment terminal set up is because not everybody carries cash these days. There are plenty of companies out there that can help you with your payment terminal options, but you should think about offering both terminals and cash. If you say cash only, you are severely limiting yourself because if people aren’t taking out as much cash, they’re not going to be able to pay for the products that you’ll pop up in the shop. Not only will they miss out, so will you.
  • Make your stock stand out as much as possible. No matter what you’re offering in your pop up shop, it has to be aesthetically pleasing and people have to want to buy it. You need to make it look as good as you would as if you were decorating a shop front window.It might be tempting to stack everything on a table or a rack, especially if it’s clothing, but you need to think about angles, lighting, and how you plan to order your things. If you were shopping at a pop-up shop, how would you like it to look? Follow that rule first and you should be able to attract the right customers.
  • Offer samples. It’s super tempting to have everything in one place, but if you’re selling a food option then make sure that you have samples on display. For example, if you are a pop-up shop selling cupcakes, then make sure you have a range of minis that you can offer as samples for free. Samples are never a waste of money because you can often use cake offsets. So if you have red velvet cupcakes, they’re making red velvet cake pops as a sampler is a great idea.
  • Make sure to choose your products wisely. Not every product you’ve ever decided to create or sell is going to be working in a pop up shop capacity. However, you can do a little research to find out what your bestsellers are and offer these in your pop up shop location. When you do this, people will be able to get the very best of what you can offer and you’ll find success with your pop up shop.