PLDT Home Brings Connectivity to the Heart of Sinulog 2026 in Cebu

CEBU CITY, Philippines — As Cebu prepares for Sinulog Festival 2026, PLDT Home takes part in the celebration by strengthening connectivity across the city, helping Cebuanos and visitors stay connected during one of the country’s most meaningful cultural events.

As the market leader in home fiber in Cebu, serving nearly half of the city’s households, PLDT Home continues to play an important role in keeping festival moments accessible, shareable, and experienced in real time. Deeply rooted in faith, culture, and community, Sinulog brings together millions of devotees, balikbayans, and tourists who gather to honor the Sto. Niño through vibrant street dances, religious activities, and cultural traditions that define Cebuano identity.

According to PLDT Senior Vice President and Head of Consumer Business John Y. Palanca, being part of Sinulog goes beyond brand presence.

“Being part of Sinulog means showing up for moments that truly matter to Cebuanos. As Cebu’s home fiber market leader, PLDT Home sees this festival as a celebration of faith, togetherness, and shared experiences,” Palanca shared.

He emphasized that reliable connectivity has become an essential part of modern celebrations.

“Whether people are celebrating here in Cebu or watching from different parts of the world, strong and dependable fiber connectivity helps bring everyone closer.”

Sinulog Festival Roadshow Brings PLDT Home Closer to Cebuanos

Kicking off its Sinulog 2026 activities, PLDT Home launched the Sinulog Festival Roadshow on January 16, led by PLDT Home ambassador Dominic Roque. The roadshow made multiple stops around Cebu City, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle, allowing PLDT Home to directly engage with the local community ahead of the main festivities.

Fiber Fast Zone Supports Festival Goers

To support the peak days of Sinulog on January 17 and 18, PLDT Home introduced the Fiber Fast Zone, a dedicated space designed to give festival goers a moment of comfort amid the celebration. The zone offers free high speed WiFi, charging stations, and a hydration area, helping attendees stay powered and connected throughout the festivities.

On January 18, the Fiber Fast Zone also hosted face painting activities and a mini concert featuring local performers, reinforcing PLDT Home’s support for Cebuano talent and culture.

Extending Support Through Connectivity and Community Programs

Beyond on ground activations, PLDT Home continues to support Sinulog related programs through fiber connectivity and sponsorships. To make reliable internet more accessible, the company introduced special festival offers, including the Fiber Unli All Plan 1399 with free installation and a free speed boost.

PLDT Home also recently launched the Broadband Free Forever Promo, running from January 15 to April 15. New subscribers who opt in get a chance to win Free Broadband for Life, an industry first. Winners will be selected through an electronic raffle draw on April 23 under DTI supervision.

Connecting Cebu to the World This Sinulog

As Sinulog continues to draw attention from across the country and around the globe, PLDT Home plays a quiet yet vital role in enabling festival moments to be captured and shared instantly.

“Sinulog is not just a local celebration. It’s something people around the world look forward to, and connectivity allows every prayer, performance, and celebration to be shared beyond Cebu’s streets,” Palanca said.

Through its continued support of Sinulog 2026, PLDT Home reinforces its leadership in Cebu not only as a connectivity provider, but as a brand that values culture, community, and shared experiences. Festival goers are invited to visit the PLDT Home Fiber Fast Zone and experience reliable fiber connectivity firsthand throughout the Sinulog celebration.